Capital. Burch Creative Capital has a philosophy for investing that reflects the core of the company and Christopher Burch himself. Christopher Burch has a vision for applying creativity, imagination, support, incubation, and scale into the businesses that he works with. He desires to do work that will impact consumers’ lives in a positive way.
Christopher has been at the forefront of the rise of 50 businesses. He has a track record of understanding the behavior of the consumer and has experience in direct sourcing. The brand portfolio of Burch Creative Capital is vast, with high profile brands on the list.
In Christopher Burch’s latest article, he discusses the connection between fashion and technology. While both industries are evolving, they are both growing together. You can’t have fashion with technology and you can’t have technology without fashion. With the constant surge of wearable tech, that statement is very true. in his writing, he discusses the boombox as one of the first devices related to wearable tech. As the years went on, the boombox changed to the cassette player then to the Walkman. After the Walkman came the CD player, the finally the iPod. Today, more and more designers are integrating technology into their fashions, to a dress that makes drinks to a self-painting dress. Designers are experimenting with technology in many ways.
Many believe that technology and fashion can help each other. When designer makes an outfit, designers usually have to incorporate computer equipment to make sketches and to communicate with each other. Also, Google Glass came down a runway before hitting the shelves because the company knew that the runway show will draw a large crowd.