The Chapstick has been the only preferred lip balm on the supermarket or drug store for more than a century. The cylindrical tube of the lip balm has an active ingredient listed on the packaging. For those who wanted the wild feel, they mostly preferred the mint or cherry flavor. This however, changed 7 years ago when EOS lip balm launched their product and it started selling everywhere. The lip balm could be found at Target and Walmart and it was talked about by beauty editors on Allure and Cosmo. With different flavors such as grape fruit and honeydew, the EOS lip balm quickly became a hit.
Celebrities like Kim Kardashian, Miley Cyrus and Christina Aguilera were seen using the EOS lip balms. This made the lip balm to become even popular. EOS which means Evolution of Smooth, made its appearance in many fashion and beauty magazines. The lip balm company is now worth $250 million and it is the 2nd best-selling lip balm in the nation. Although EOS lip balm has not being in the market for a long time, it has outdone many other lip balms. Currently, the company sells more than one million units every week. Useful link on amazon.ca
EOS also looks into expanding to the international lip care market and hopes to increase its worth to $2 billion by the year 2020. The lip balm line specializes in natural and organic products. The cost of a single EOS lip balm is approximately$3. EOS has a huge social media presence with 1.8 million followers on Instagram and approximately 7 million Facebook followers. The lip balm brand has been able to partner with other big player on the industry. The marketing strategy employed by EOS has paid off and the lip balm is now a household product. The shape of the lip balm container suits the modern woman. Try clicking ulta.com for your choice of flavors.
Have an in-depth look of EOS visit https://www.evolutionofsmooth.de/