Using her social media account on Tumblr, the popular performer Taylor Swift targeted Apple’s new music streaming service for it’s policy of not compensating artist during the three-month trial period. According to an article on Rolling Stone (http://www.rollingstone.com/music/news/taylor-swift-explains-why-1989-wont-be-on-apple-music-in-open-letter-20150621), Ms. Smith told Apple “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
Ms. Swift has been at the forefront of the effort to increase the royalties paid to artist by streaming music service. Last November, Swift asked Spotify to pull her music from it’s service because of her philosophical differences with the “perception that music has no value and should be free”.
In an about-face, Apple has reversed its decision to not pay artist during the trial period of its service. Apple announced that it would pay full royalty rates for music during the free trial.
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says Apple Music will launch on June 30th and will include a three-month trial period. After that it will become a paid service with plans starting at $10 per month. Unlike Spotify, Pandora and other streaming services Apple Music does not plan on a free version. Ms. Taylor acknowledged that Apple has been a good partner in her success and endorses Apple’s attempt to move the industry away from a position of providing totally free entertainment.