Most students usually have trouble finding decent places to eat. When they do, the food there is too expensive, and they have to make huge sacrifices to meet the cost. This makes their life very difficult and sees them go back to the low-quality food joints to have their meals since there are other important monetary needs that need to be met.
This was the case for Nathaniel Ru and his friends during their senior year. During that time at the Georgetown University in Washington, D.C., Nathaniel Ru together with his friends thought of how they could get rid of the problem and these thoughts led to the opening of the eatery at M Street.
Nathaniel founded Sweetgreen, which is a salad chain, for the sole purpose of providing a high-quality joint that offers healthy foods at friendly prices. Ru mentioned that the eatery had become a top-quality restaurant that provides customers with fresh products acquired straight from the farm at the Wharton Marketing Conference which was held recently. The conference which was titled, The New Era of Marketing, was about exploration of different markets through globalization.
When starting the business, Nathaniel Ru wore a suit to meet the landlady who owned the building that they planned on setting up the business in. This was the after making numerous calls to her without success.
She always hung up before Ru could finish explaining to her what he intended to do at the place. Coincidentally, the lady was also the landlady of the apartment that Nathaniel Ru and his friends lived in.
Ru made all the necessary preparations and went to meet the lady with the business plan held in his hands. As fate would have it, this was the last time that Ru wore a suit when going to discuss business with any person regardless of who they were. They were going to name the business Greens and thought they had it all figured out.
However, at the meeting, the lady told them to go back to the drawing board and come up with a real plan with the help of an architect and a backer. The lady had faith in the idea and contributed greatly to the creation of what Sweetgreen is today.
Nathaniel Ru has done so well in running the business ever since and from the way things are going, there is no turning back for him.
The trendy salad bar has become so famous through his ideas and hard work. People just keep coming back for more. The chain now has 40 sites in California and New York and shops in Chicago and Boston.