LimeCrime is a brand of cosmetics and beauty products created by Doe Deere. The 36-year-old Doe was born in Russia and raised in New York City. Currently, she lives with her husband and three cats in Los Angeles, CA. She studied at the Fashion Institute of Technology prior to pursuing her own clothing line. The name LimeCrime was born, and Doe began selling her pieces directly through eBay. Doe modeled her own designs for sale and experimented with unique makeup looks. In 2008, she branched out by creating cosmetics that would pair well with her unique and eccentric fashion. The brand has captured the attention of millions of fans around the world thanks to social media.
LimeCrime was the first to introduce Unicorn Lipsticks that come in a range of vibrant colors. Shortly thereafter, they put liquid lipsticks on the map by releasing their Velvetines. The brand takes their commitment to producing cruelty-free products seriously. They never test on animals and each product from makeup to hair-dye is 100% vegan. LimeCrime has been certified by The Leaping Bunny Program and PETA. What makes a beauty product vegan, is that it doesn’t contain byproducts and animal ingredients including lanolin, carmine, beeswax, and whey. Products that are not tested on animals are considered cruelty-free. The Leaping Bunny Program is partnered with 8 animal protection groups to help fight for animal rights. They require strict background testing to make sure all cosmetics are never tested on animals. People for the Ethical Treatment of Animals or PETA is the best-known organization in the United States that is committed to preventing animal abuse.
Recently, the brand launched a new line of hair-dye products called Unicorn Hair. They contain vegetable dyes, 13 vibrant colors, and are free of ammonia. You can find colors in pastel pink, seafoam green, and electric violet purple. It took Doe Deere three years to create the semi-permanent hair line to perfection.