When you mention talented and reputable advertising executives in Brazil, Jose Borghi’s name will pop out. Borghi has helped create many captivating advertisements ever since he ventured into the advertising industry. Currently, Mr Borghi is the assistant Chief Executive Officer at Mullen Lowe Brasil. Borghi became famous after the creation of Mammals Parmalat, an advertisement featuring children dressed like stuffed animals. From that time onwards, Borghi’s career has continued on an upward trend.
Borghi’s Road to Prominence
Jose Borghi’s calling did not come instantly; he experienced his moments of doubt. When he was still in high school, Jose’s sister invited him to a performance at Castro Neves Theater. The presentation featured awards for commercial Vts. After that event, Jose was sure what he wanted to do with his life, but he would have never imagined himself clinching the Cannes lions.
Jose Borghi was raised in Presidente Prudente, and got his education in Advertising and Propaganda from PUC Campinas. His first job came in 1989 at the Standart Ogilvy Ad Agency. Jose stood out from other editors and proceeded to partner with Erh Ray to open their own agency dubbed BorghiErh. According to his partner, they had no bank accounts, no investors, and no godfather. They started from scratch. Erh continues to narrate how they worked hard to offer media services, planning, and also serve coffee. The company became a success and was annexed by Lowe, and in 2006 it came to be known as Borghi Lowe. The agency has continued to grow in prominence both domestically and internationally. The recent merger with Mullen group made it become Mullen Lowe with Jose Borghi as co-Ceo.Jose Borghi, who is also a marathon runner, remarked that his persistence in difficult circumstances, and the ability to chase after what he crazes, is the reason for his success. Borghi said that he realized at an early age that no one would give him anything and that nothing came for free.
Awards by Jose Borghi
The most prestigious awards under Borghi’s name include: 7 London Awards, Cannes Lions, One Show, and Clios Awards. He also received an ” Advertiser of the Year” award in 2009.