Believe it or not, this is something that has never happened before, and it definitely was not expected to ever go down with hip hop fans, but it did thanks to the headliner and rap genius Kendrick Lamar.
Reebok have just released their latest shoes, the Zpump, and it is literally being advertised all over the world. Here is what Reebok did in order to create history in a place where hip hop is idealized. They asked if Kendrick would perform on a moving bus stage that would drive around Sunset Blvd while he performed a set. Kendrick was all about it and love the fact that the idea was just so unique in it’s form. He was in and the event went down on March 24th on a Tuesday night.
Brad Reifler has learned that the run was a 3 mile 5k in which Kendrick would perform a set, and people would be jogging after the bus stage all the way around Sunset. The event was such a success that so many people were seen running after the stage bus enjoying the show while jogging the whole time.
The bus didn’t stop until the set was over, and Kendrick kept going literally until the last step. His fans ran the whole 3 miles after him and the event was marked as a success.
Kendrick was very pleased that Reebok offered him this unique opportunity to do something different.