When Eloise Monaghan and Janelle Barboza founded Honey Birdette, they were just satisfying their own need for provocative lingerie. They very quickly discovered that a plethora of women liked their designs. Soon, the two friends created an entire brand to fill a niche in the Australian market.
Honey Birdette is more than just another lingerie retail store. It has a whole atmosphere about it. Patrons from all over Australia flock to their stores to have the Honey Birdette experience. After BB Capital invested in them, Honey Birdette grew to 55 stores nationwide. Each of those stores is specifically designed to make every customer feel special.
Customers also like shopping in store because of “Honeys”, the Honey Birdette sales staff. Honeys are the most engaging professionals in any lingerie store, but they’re not overbearing. They’re known for being playful and flirty. They’re also not afraid to role play with customers to get their point across.
Honeys make every Honey Birdette visit an unforgettable experience. It’s their job to empower women who visit the store. They’re also there for entertainment; as a way to educate about Honey Birdette products. Honeys are the razzle-dazzle that many fashions brands lack.
That lack of razzle-dazzle is what’s allowing Honey Birdette to expand so quickly. The company already has a handful of boutiques in the United Kingdom but plans on adding more. Honey Birdette wants to open 40 more stores in places like Liverpool, Newcastle, and Leeds.
The company’s also thinking about expanding into the United States. After experience an astonishing rise in U.S. sales, Honey Birdette created a U.S. only site with better customer experience. U.S. shoppers now have free shipping on orders more than $50 and shipping and returns are easier.
Catch more of the Honey’s on Instagram