Guilherme Paulus: The Making Of An Industry Titan

At the age of 24 in 1972 Guilherme Paulus began CVC Brasil Operadora e Agencia de Viagens S.A. At the time this young man had just left Cara Faro where he was employed as an airfare salesman. He had spotted an opportunity in the travel agency field and was willing to put his all into it. Today, many years later as CVC Brasil Operadora e Agencia de Viagens S.A runs the biggest tour and travel company in Brazil. The company was recently listed on the stock market after a private equity firm Carlyle bought a controlling stake in 2009. The humble beginnings of Guilherme Paulus did not hinder his dream from materializing even though the odds were stacked against him. At one point he almost folded up his venture after the government introduced withholding taxes that seriously dented his capital. At that point, Mercedes would come to his rescue be it unknowingly. Their executives had heard about his tour company and had planned one for their employees.

During this tour, Guilherme Paulus was lucky enough to interact with executives who offered him a lot of advice on how to run his venture and where they though opportunities lay. In the coming days, he developed proposals for the numerous organizations that span Brazil. This would turn out to be untapped reserves business started picking up, and soon enough CVC was experiencing phenomenal growth. Guilherme Paulus ensured that his company was constantly innovating as that was the only way to keep growing. He was among the first people to dock a cruise ship in Brazil, which provided a new niche for CVC.

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He also invested in a lot of online marketing at a time when not many businesses understood the concept. The portal provides relevant information about his tour company and what Brazil had to offer for those wishing to visit the country. This would prove to be a hit and even as Brazil’s Tourism began to grow significantly, he was able to tap into a larger part of the growth as he was already prepared for the same. In the following years, he would establish GJP a network of hotels, which would complement his tour venture. This was a strategic decision for Guilherme as he understood the increased inflow of tourist came with a larger demand for accommodation. The network today runs more than nineteen hotels located all over Brazil and continues to expand.

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