Duda Melzer Wants The Media To Be More Focused In The Internet Era

Eduardo Sirotsky Melzer, Chairman, and President of the Brazilian media conglomerate Grupo RBS know where the media is heading to in the internet era. Fondly called as Duda Melzer by friends and colleagues, he has strategies to address the challenges of the new world. He carefully watches the changes in technology and adopts such changes at the earliest in the firm to ensure that it is getting the best possibilities and options.

As a young entrepreneur of 1990s, Duda Melzer initiated good governance in the organization to bring the discipline and professionalism. He believes that focused and disciplined sustainability provides the growth of business and at the same time helping the country to evolve. Duda Melzer is highly passionate about people management and believes in achieving the best results by effectively utilizing the talents within the organization. As a person who has experience in various industries and abroad, he understands the importance of diversity and try to invest in diverse businesses. He is also the Chairman of e.Bricks Digital, a private equity and venture capital company that has operations in Brazil and U.S.

Duda Melzer started his career in the 1990s as Master Franchisor of Sweet Sweet Way – Brazil. Later, he joined as a Consultant at Booz Allen & Hamilton in U.S. Then; he worked with Delphi Corporation as Senior Financial Analyst. He also worked with BoxTop Media (New York) as Director General. In 2004, he joined Grupo RBS as Director General. Later, he elevated as Vice President with responsibilities for market and development. In 2012, he became the President of the firm, and in 2016, he got further elevation and became the Chairman of the group as well.

He completed his MBA from Harvard Business School in 2002 and also did Executive Courses on Effective Strategies for Media Companies, and Building and Leading Customer Centric Organization. Duda Melzer has received many awards including Entrepreneur of the Year (Ernst and Young) in 2015, Merit in Administration in the Private Sector in 2015, Communication Entrepreneur of the Year of the Week ARP de Comunicação in 2013, etc.