Search engines have evolved over the years. It’s been a cat-and-mouse game between SEO’s and search engine algorithm writers. When a new algorithm goes into effect on one of the world’s biggest search engines, SEO’s must figure out how to adapt with the changing dynamic.
The internet is vast and you can still see the dinosaurs of search engines past. You may run into a meta description that is packed full of keywords, essentially repeating nonsense over and over again. This was the old “black hat” way of tricking a search engine into ranking your page higher on SERPS. It was easy and it worked, but the paradigm has shifted.
Instead, you should use your keywords carefully and target your content to attract the user, rather than impressing a search engine’s algorithm. By doing so, not only do you make the new organic search engine algorithms happy, you also attract a more niche audience that is interested in your site, blog or product. It’s a win-win situation.
There are a few hints that you can use that will not only make your website a lot easier to navigate, but will also shoot you up in the rankings. The first hint is to use your keyword in the title of your page. Then sprinkle your keyword two or three more times in your content. Place the keyword in the headline at the top of your page for ease of use and don’t forget to give your images alt descriptions, titles and captions that may include your keyword. Just don’t go overboard or the search engines will rank you lower for keyword stuffing.
White Shark Media recommends using keyword evaluation tools. You can see what the general public likes to search relating to your business so that you can better understand how to reach your audience. If you break down your keywords effectively and use them to create your content, then you should have no problem reaching your audience and your content will be evergreen; never needing to change with search engine algorithm updates.
White Shark Media is one of the fastest growing digital agencies in North America because they understand how these search engine trends work, and how to weather the changes. This boutique agency has flourished, helping small- and medium-sized businesses succeed. They increase conversion rates and decrease the cost per conversion through cutting-edge insights and analytical tools.
Source: White Shark Blog
In today’s business world, SEO strategy and content has become extremely important when marketing a business known online. Using keywords properly in a SEO strategy is important if not more than the actual strategy itself. If one has a solid SEO strategy but poor keywords or keyword usage, then the SEO content and strategy will be far less effective.
Things One Needs to Know When Placing SEO Keywords
When creating quality SEO content, there are a few things that every content writer needs to be aware of. The first place that one needs to place their keyword is in the page title. This is one of the first places that search engines search when pulling up results. One should also remember to use their keywords within their meta description. Although this description is not actually used to boost search rankings, users can still be targeted in this description, which will help to improve one’s click-through rate.
How Many Times Should One Use SEO Keywords
Other than in one’s page title, each keyword should be used at least two to three times throughout the page. However, this greatly depends on how much content is available on that given page. For instance, if one’s content is only 150 words, using multiple keywords two to three times might be considered keyword stuffing. The best way to avoid doing this is to read the content once it is finished. After reading through the content, if one feels like the keyword was used too often then it most likely was.
How To Choose the Right Keywords for One’s Content
The only way that SEO content can work effectively is if the keywords that are used are accurate and relevant to the material. When writing the content, one should think about what words are the most important to them, and which words will actually give more insight to what the written piece is actually about. One needs to make sure that the snippet that their audience gets when searching in a search engine is easier to ready. One can do this by using the right keywords rather than just stuffing the meta description and page title full of random keywords.
Testimonials about White Shark Media
White Shark Media is a media firm that deals in creating websites, SEO content, SEM content, and Pay-per-click content for their clients. They have worked with a number of different types of businesses, and according to their clients, White Shark Media is a large part of their online success.
Source: White Shark Blog