A lot of companies don’t like talking publically about their strategies; mostly due to people not understanding all the terms and end results. Often, companies have to combine business success with simple language to get people to understand what’s happening. For massive companies like Fabletics, things can get incredibly complex.
For starters, Fabletics is an athleisure retail brand co-founded by award-winning actress Kate Hudson. Fabeltic’s success was achieved despite the fashion market already being flooded by numerous activewear brands. Some of Fabletic’s success is due to its parent company, TechStyle Group. The other part of its success is due to Kate Hudson’s dedication and creative fashion.
Thanks to Kate Hudson’s popular presence, Fabletic’s growth has been exponential. The company’s experienced success on many levels, including social media and retail. What started as a small e-commerce business now has 18 physical stores and over 20 million social media followers.
All of this success is thanks to Kate Hudson’s original dream of Fabletics. Unlike too many other brands, Fabletics isn’t body-biased or expensive. It was very important to Kate that Fabletics offer products to all kinds of women, regardless of the size or age. She wants all Fabletics products to inspire every woman to look and feel her best.
Recently, Fabletics launched a line of fashion for plus-size women; completing Kate’s dream. She’d wanted to add plus-sized products since the beginning. She became dedicated to getting more affordable fashion for plus-size women and there is. The only fashion she originally found for big women cost around $200.
The added brilliance behind Fabletics is being a part of the athleisure apparel trend. More people are becoming health conscious, especially millennials. Athleisure wear combines the comfort of around-town clothing with the functionality of gym clothes. According to several research groups, the trend is currently a $40 billion trend.
Despite that success, Kate Hudson never forgets that the true goal of Fabletics is to inspire women. That’s why the opinions of individual members weight heavier on her mind. One member reviewed Fabletics from an objective viewpoint. What she found was that Fabletics is a pretty good company.
She had no trouble finding styles that she liked. She was surprised by the variety of styles. Usually, companies have thousands of products but few styles. Fabletics exceeded all her expectations.