Lime Crime CEO and founder Doe Deere has done it again. The wild and whimsical cosmetics brand has launched a series of semi-permanent hair dyes in bold pastel shades. The “Unicorn Hair” series consists of thirteen unconventional shades that are sure to turn heads.
According to Deere, the line of dyes has been carefully tested and tweaked for three years. Deere is known for being extremely hands-on when it comes to formulating each Lime Crime product. Having donned various extraordinary shades of pastel hair herself for the last several years, it’s only natural that her brand would eventually come up with its own unique take on the pastel hair trend. Like all Lime Crime products, the “Unicorn Hair” dyes come in gorgeous shades that could have only been plucked from Deere’s colorful and vivid imagination. Shades vary from a dreamy muted blue called “Blue Smoke” to the perfect neon pastel pink called “Bunny” that puts every other pink hair dye in its place.
One exciting feature of the line is that each shade is available as either a tint or a full coverage dye. Tints are ideal for light blonde hair while the full coverage dyes provide a deeper and richer hue on most lighter shades of hair. Both types of dye last for about ten washes.
Lime Crime is known for its beautiful packaging which is almost as exciting as the products themselves. The dyes come in pastel pink plastic jars with silver iridescent text.
Like all Lime Crime products, the “Unicorn Hair” dyes are completely vegan and cruelty-free. The dyes have a vegetable glycerin base which deeply moisturizes hair. This conditioning formula won’t damage or dry out hair like many other dyes that are on the market. Best of all, each jar of hair dye is only $16.
About Lime Crime
Since 2008, Lime Crime has been developing cosmetics for those who like to have fun with their makeup. The Lime Crime customer loves to fearlessly express herself and isn’t afraid of getting some attention. With a commitment to creating high-quality formulas, every Lime Crime product is extremely pigmented and comes in shades that aren’t available anywhere else.