How Whitney Wolfe Revolutionized Dating for Women

Whitney Wolfe founded the dating app Bumble in 2014 and it is based on women initiating the contact with men. The popularity of the app has allowed Whitney to spin off two additional networking apps focused on women called Bumble BFF in 2016 and Bumble Bizz in 2017. Bumble BFF was designed as a friend finding app and Bumble Bizz is a professional networking app. Bumble currently has over 35 million users in over 140 countries. Whitney was featured on the Forbes “30 under 30” list in 2018 and has been on the cover on a few respected business magazines such as Fast Company and Forbes. She also co-founded the dating app Tinder in 2012. Whitney Wolfe was born in Salt Lake City, Utah and is married to Michael Herd. She majored in International Studies at Southern Methodist University. She also attended Paris Sorbonne University.

In March of this year Bumble banned pictures of guns on the app. This was a very controversial decision inside and outside the company. Whitney Wolfe and her leadership team were harassed and received threats. The decision was made after the horrific school shooting in Parkland, Florida. Police had to guard the company’s premises for weeks in response to the threats.

Whitney Wolfe has always been known to has always had strong beliefs in doing things her own way. She started her companies in unconventional ways that were not always popular. She was invited to attend Disrupt SF 2018 because of her success. The conference is a place for tech experts of all types to put their talents on display. Originally she didn’t want anything to do with the dating business, but after meeting Andrey Adreev she realized the importance of giving women a more powerful presence in the dating world. She was recently named to Time Magazines list of 100 most influential people.

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Fabletics -Designing Style, Beauty and Quality Into Activewear For Women

In 2010, taking note of their surroundings, Don Ressler and Adam Goldenberg noticed the consistent growth in sportswear for women. It wasn’t the usual fad-in fad-out routine in fashion, and it appeared that athletic wear for women was here to stay, and the growth of this market had not even tapped the surface in sales.

Research and due diligence proved to be a vision for the future in women’s activewear. Don and Adam co-founded Fabletics with a simplistic view of their mission.

That mission was to create activewear that was:

  • FASHIONABLE in style
  • FUNCTIONAL and sturdy
  • Most importantly – AFFORDABLE

Focusing on what women enjoyed wearing performing their athletic endeavors, and always wanting to look their best in apparel that was flattering to their body shape, yet allowed them to move freely and still provide flexibility and comfort. Don and Adam designed a revolutionary style of activewear that achieved their goals. Through consumer tests and focus group settings Don and Adam found the greatest problem that faced this market was the cost and market pricing. Something had to be done to lower the cost if they wanted their design and product to succeed in today’s economy.

The existing so-called activewear that existed was expensive, garish in appearance, and lost its shape after just a few wears and washings. The inadequacies of current Activewear had to change, and their product had to be produced with a most excellent quality of fabric, more forgiving to wear and cost less than being sold on the market at that time.

In other words, Fabletics Activewear had to be exactly as they thought:

Connecting with Kate Hudson provided everything they needed:

  • FASHIONABLE – not garish
  • FUNCTIONAL – designed for activewear and not inactivewear.
  • AFFORDABLE – not expensive and unaffordable
  • Branding
  • Audience attention
  • Connection to women
  • Terrific spokeswoman
  • A co-founder for Fabletics

Kate Hudson provided all that and with her charisma and people skills, this put the bow on the Fabletics package and success has arrived.

This year, in 2017, with seven years behind them in planning and promoting and manufacturing, Fabletics has decided to expand their market, aiming at the plus-sized women in their fashionable clothes with an incentive to lose weight, get in shape become healthier. The program with Fabletics continues to make their selections affordable and attractive.