The Business of Fabletics

A lot of companies don’t like talking publically about their strategies; mostly due to people not understanding all the terms and end results. Often, companies have to combine business success with simple language to get people to understand what’s happening. For massive companies like Fabletics, things can get incredibly complex.

For starters, Fabletics is an athleisure retail brand co-founded by award-winning actress Kate Hudson. Fabeltic’s success was achieved despite the fashion market already being flooded by numerous activewear brands. Some of Fabletic’s success is due to its parent company, TechStyle Group. The other part of its success is due to Kate Hudson’s dedication and creative fashion.

Thanks to Kate Hudson’s popular presence, Fabletic’s growth has been exponential. The company’s experienced success on many levels, including social media and retail. What started as a small e-commerce business now has 18 physical stores and over 20 million social media followers.

All of this success is thanks to Kate Hudson’s original dream of Fabletics. Unlike too many other brands, Fabletics isn’t body-biased or expensive. It was very important to Kate that Fabletics offer products to all kinds of women, regardless of the size or age. She wants all Fabletics products to inspire every woman to look and feel her best.

Recently, Fabletics launched a line of fashion for plus-size women; completing Kate’s dream. She’d wanted to add plus-sized products since the beginning. She became dedicated to getting more affordable fashion for plus-size women and there is. The only fashion she originally found for big women cost around $200.

The added brilliance behind Fabletics is being a part of the athleisure apparel trend. More people are becoming health conscious, especially millennials. Athleisure wear combines the comfort of around-town clothing with the functionality of gym clothes. According to several research groups, the trend is currently a $40 billion trend.

Despite that success, Kate Hudson never forgets that the true goal of Fabletics is to inspire women. That’s why the opinions of individual members weight heavier on her mind. One member reviewed Fabletics from an objective viewpoint. What she found was that Fabletics is a pretty good company.

She had no trouble finding styles that she liked. She was surprised by the variety of styles. Usually, companies have thousands of products but few styles. Fabletics exceeded all her expectations.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Chris Burch’s Explains The Relationship Between Technology And Fashion

Technology and fashion have had a major influence on various aspects of human life. One of the good examples of this symbiotic relationship is the use of technology on different items. In history, technological advances have resulted in the development of many products that have revolutionized different industries. Societies that embraced technology in the earlier days wore better-designed clothes than those who had an inferior technology. However, with modernization, the technology and fashion gap has significantly reduced.

The boom box era makes an excellent example of the close relationship that subsists between technology and fashion. The dual deck cassette player became popular and fashionable in the 1970s. This technological advancement was accompanied by a radical change in fashion. Many young people purchased the product. They could be seen with them on the streets and in parks. The hype quickly seeped into the entertainment world where the music system made several appearances in movies. However, by the mid-80s, the more personalized Walkman from Sony became more fashionable. Many people bought the device as they considered it more modern compared to the boom box. Before long, the iPod replaced the Walkman.

In addition, designers have tried to marry technology and fashion. This effort can be seen in the works of Anouk Wipprecht. The fashion designer has been able to design dresses having innovative functionalities such as the drink-making dress and the self-painting dress.

The interactions between the two sectors have also seen different innovators design items that are intended to protect humans. Some of these products are Airbags of Cyclists and the Frontline Gloves. The former operates on the same technology used to manufacture airbags in cars. It is designed to inflate and cover the head of a cyclist in the case of a collision. This way, it protects the head from sustaining life-threatening injuries.

Designers have been working together to create products that are energy-efficient. Soledad Martin is working on an idea where shoes are able to convert kinetic energy as one is walking. This way, people will be able to charge their cell phones or mp3 players. Such products would solve the problem of having to carry the cumbersome battery banks.

About Chris Burch

Chris Burch is the CEO and founder of Burch Creative Capital. The entrepreneur uses the company to invest in start-ups. He also provides them with advice on how to succeed in the market. With nearly 40 years of experience as an entrepreneur and investor, Burch has helped more than 50 companies to operate as going concerns. He is also a fashion icon. Burch writes fashion articles for online platforms.