Jose Borghi- The Brazilian Advertising Guru

When you mention talented and reputable advertising executives in Brazil, Jose Borghi’s name will pop out. Borghi has helped create many captivating advertisements ever since he ventured into the advertising industry. Currently, Mr Borghi is the assistant Chief Executive Officer at Mullen Lowe Brasil. Borghi became famous after the creation of Mammals Parmalat, an advertisement featuring children dressed like stuffed animals. From that time onwards, Borghi’s career has continued on an upward trend.

Borghi’s Road to Prominence

Jose Borghi’s calling did not come instantly; he experienced his moments of doubt. When he was still in high school, Jose’s sister invited him to a performance at Castro Neves Theater. The presentation featured awards for commercial Vts. After that event, Jose was sure what he wanted to do with his life, but he would have never imagined himself clinching the Cannes lions.

Jose Borghi was raised in Presidente Prudente, and got his education in Advertising and Propaganda from PUC Campinas. His first job came in 1989 at the Standart Ogilvy Ad Agency. Jose stood out from other editors and proceeded to partner with Erh Ray to open their own agency dubbed BorghiErh. According to his partner, they had no bank accounts, no investors, and no godfather. They started from scratch. Erh continues to narrate how they worked hard to offer media services, planning, and also serve coffee. The company became a success and was annexed by Lowe, and in 2006 it came to be known as Borghi Lowe. The agency has continued to grow in prominence both domestically and internationally. The recent merger with Mullen group made it become Mullen Lowe with Jose Borghi as co-Ceo.Jose Borghi, who is also a marathon runner, remarked that his persistence in difficult circumstances, and the ability to chase after what he crazes, is the reason for his success. Borghi said that he realized at an early age that no one would give him anything and that nothing came for free.

Awards by Jose Borghi

The most prestigious awards under Borghi’s name include: 7 London Awards, Cannes Lions, One Show, and Clios Awards. He also received an ” Advertiser of the Year” award in 2009.

 

 

 

Jason Hope Really Enjoys Helping People Through Philanthropic Causes

Jason Hope is a technology counselor for key businesses within the state of Arizona. Hope is committed to helping people through his business endeavors and his philanthropic causes. One way that Hope gives back to people is by helping local communities within the state of Arizona.

Jason Hope gives back to the people of Scottsdale, Arizona. He is involved within various causes that help people within city to thrive and to live the best life possible. Hope also gives to other causes which helps people everywhere. This is a good character trait for any person and not just a successful business person.

This young business expert believes that people should as long as they possibly can. He is trying to improve the future of mankind by combating the effects of aging. Assistance is given to humanitarian organizations by Hope. He provides this assistance for this cause.

Read more on Engadget.com

People who know Jason Hope realizes that he has a giving nature. He wants to ensure that all people who are disadvantaged can also have “hope”. No pun intended. The point is giving back to people is important for any person that has the means to do so. It also shows that a person or organization is doing more than just worrying about themselves and their own well-being.

Jason Hope is doing what any good business person would do with his time and his good fortune. He wants to ensure that others are experiencing the same thing as well. This is why so many people really enjoy working with Jason Hope.

This young and successful businessman understands that people needs help and he is doing something to improve their situations. He is not just a person that ignores what is happening he gets involved and really makes a difference. People can expect to see Jason Hope giving back to more philanthropic causes in the future.

Source: http://jasonhope.com/blog/

Duda Melzer Wants The Media To Be More Focused In The Internet Era

Eduardo Sirotsky Melzer, Chairman, and President of the Brazilian media conglomerate Grupo RBS know where the media is heading to in the internet era. Fondly called as Duda Melzer by friends and colleagues, he has strategies to address the challenges of the new world. He carefully watches the changes in technology and adopts such changes at the earliest in the firm to ensure that it is getting the best possibilities and options.

As a young entrepreneur of 1990s, Duda Melzer initiated good governance in the organization to bring the discipline and professionalism. He believes that focused and disciplined sustainability provides the growth of business and at the same time helping the country to evolve. Duda Melzer is highly passionate about people management and believes in achieving the best results by effectively utilizing the talents within the organization. As a person who has experience in various industries and abroad, he understands the importance of diversity and try to invest in diverse businesses. He is also the Chairman of e.Bricks Digital, a private equity and venture capital company that has operations in Brazil and U.S.

Duda Melzer started his career in the 1990s as Master Franchisor of Sweet Sweet Way – Brazil. Later, he joined as a Consultant at Booz Allen & Hamilton in U.S. Then; he worked with Delphi Corporation as Senior Financial Analyst. He also worked with BoxTop Media (New York) as Director General. In 2004, he joined Grupo RBS as Director General. Later, he elevated as Vice President with responsibilities for market and development. In 2012, he became the President of the firm, and in 2016, he got further elevation and became the Chairman of the group as well.

He completed his MBA from Harvard Business School in 2002 and also did Executive Courses on Effective Strategies for Media Companies, and Building and Leading Customer Centric Organization. Duda Melzer has received many awards including Entrepreneur of the Year (Ernst and Young) in 2015, Merit in Administration in the Private Sector in 2015, Communication Entrepreneur of the Year of the Week ARP de Comunicação in 2013, etc.