When Nathaniel Ru was studying at Georgetown University he found it very difficult to locate a place that offered healthy food. They decided to start a place that offered healthy food and was fun to hang out, in Georgetown, to curb this gap that existed in the market. Sweetgreen was the new place in town where everyone was going to have a good meal that was healthy. Read more: Nathaniel Ru | LinkedIn
The landlord of the apartment Nathaniel lived in was still the owner of the tavern space he and his friends wanted to rent out to start their business. After a long month of calling the landlord on a daily basis, they met and discussed their plan. After about a month, the young men found people who backed up their plan and an architect to help in visualizing their first restaurant.
Sweetgreen later expanded to various regions like Boston, Washington, and Philadelphia among others in the United States. The food they provide is healthy and fresh in all their restaurants. Most ingredients are purchased locally to ensure that they stay fresh as they also promote the local farmers. Sweetgreen was formed with a focus on bringing out the good both inside and outside.
Health was their main focus before thinking about what to sell. As they focus on providing healthy meals, they are also keen on social and local presence. Apart from the delicious salads, they provide delicious juices and organize a music festival to create awareness on the importance of healthy eating.
Sweetgreen is focused on winning using sustainable thoughts. Furthermore, the restaurant is keeping it real as they provide sweet healthy food and drinks as a team to their customers. The musical festival they organize has been a great way of bringing people from different places to enjoy food and music in one place. This has been their niche in creating the lifestyle band, Sweetgreen.
They have provided an app for easy payments. One can also swipe or pay via cash. They spend their time educating children from less fortunate parts of the city on how to eat healthily. Sweetgreen also engages themselves and their clients in healthy practices like yoga. A combination of food and a lifestyle that is healthy is what builds this company’s standpoint.
Nathaniel Ru has a Bachelor of Science degree in Finance. He is a co-founder of Sweetgreen. He enjoys a good healthy meal and therefore joined hands with his two schoolmates to start this business.
The business has since grown enormously and is providing the locals with healthy food options. Nathaniel hopes to be able to keep making a positive impact for the people and the communities they serve.