The current President of Bradesco, Luiz Carlos Trabuco Cappi is the 4th president in the financial services company’s 65 year history. The married man and father of three children has been with Bradesco for over 40 years, and has worked in various division in the company. Bradesco was founded in 1943 by Amador Agular in Marilia the birth place of Luiz Carlos Trabuco Cappi, who began working with Bradesco in 1969 in the same city. After two years in the Marilia, Luiz Carlos Trabuco Cappi left for Sao Paulo and in 1984 he became the Director of Marketing.
As Director of Marketing, Luiz Carlos Trabuco Cappi is credited with progressing the business culture of Bradesco. Luiz Carlos Trabuco Cappi realized for organic growth a company has to have the trust of the public, and the public must feel their best interest are considered. Luiz Carlos Trabuco Cappi pushed for a more transparent approach to conducting business, by allowing media access to the inner workings of Bradesco. By 1992, Luiz Carlos Trabuco Cappi, would move over to the private pension and become president, a seat he held until 1998. By the age of 47, Luiz Carlos Trabuco Cappi would be Executive Vice President of Bradesco. From 1999 to 2005, Luiz Carlos Trabuco Cappi would advance to become Chief Executive of the company.
From 2003 to 2009, Luiz Carlos Trabuco Cappi was the leader of Bradesco Seguros, the insurance division of the company. Under Mr. Luiz Carlos Trabuco Cappi’s leadership he doubled the size of Bradesco Seguros, and snatched up 25% of the insurance becoming the largest in Latin America. During this period Bradesco Seguros increased their net income by 10%, and accounted for about 30% of Bradesco’s overall profits. While president of Bradesco Seguros, in Rio de Janeiro, Luiz Carlos Trabuco Cappi played a crucial role in getting the Christ the Redeemer Statue added to the New Seven Wonders of the World list. Luiz Carlos Trabuco Cappi created the phrase “Vote for Christ”, which was used a quick slogan to muster votes globally to, in an effort to get the votes needed to make the list. Needless to say Luiz Carlos Trabuco Cappi efforts were a success as Christ the Redeemer is one of the New Seven Wonders of the World.
In 2009, Luiz Carlos Trabuco Cappi would become the fourth president of Bradesco after the founder Amador Agular, the current Chairman of the Board of Directors, Lazaro Brandao, and Marcio Cypriano. As new president, created cadres of executives at each level of the company to encourage collaboration and explore synergies.
In 2015, as president and with the approval of the Chairman, Lazaro Brandao, Luiz Carlos Trabuco Cappi lead Bradesco to acquire HSBC’s Brazil division in a $5.2 billion deal, the largest deal in the country that year. Luiz Carlos Trabuco Cappi would me named Entrepreneur of the year, by Money magazine. With the acquisition of HSBC, Bradesco was able to grow in one deal, what would take about six years using traditional organic methods.