Honey Birdette is an amazing brand that is getting the recognition it deserves. Eloise Monaghan holds the position of the managing director of the business. Since 2006 Eloise has worked Honey Birdette to the successful retail business, it holds now. For ten years she has worked with patience and persistence waiting on the day, Honey Birdette will go beyond to retail. The whole idea is to create women empowerment by giving them the chance to embrace their sexuality. The brand’s sales have been growing, and recently Eloise launched a US e-commerce site. Eloise also announced that the lingerie brand Honey Birdette’s next plans would be to move from three stores to an even higher number. Honey Birdette would have 40 stores in the UK by the time 2018 ends.
Honey Birdette which was started in Brisbane decided to launch the site when their sales went up in the US. The online sales they got from the US were estimated to a 374% increase over the past year. The US site is a podium where customers can get to know more about the brand itself. The customers can also feel the experience from Honey Birdette and where they can order the products.
Eloise stated that the site would enhance the delivery for the people in the US. Eloise saw this as an opportunity to expand her brand and also to serve her customers. Eloise is bringing a wider range of the Honey Birdette product to the customers in the US as she works on improving her UK sales. Honey Birdette has great lingerie, and this is why it is gaining popularity in the US. Eloise made it clear that the brand already has plans with the UK. New openings in places like Leeds, Liverpool, Westfield Stratford and others in the UK will expand Honey Birdette. Eloise wants a larger market particularly in Europe because she has already created a huge market in Australia with 55 stores in place.
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