Hussain Sajwani worked very hard after school as a young student in his father’s family variety store in Dubai. The hours were long, and he was not happy about that at all. He expressed to his father that he would never be a businessman because the hours were much too long. He would much rather become a degreed professional, so he would be able to work regular hours.
His outlook must have changed when, while still a student, he ran across a very good price for a great quantity of candy that was popular at his school. He was able to purchase it and sell it for a handsome profit over time from his schoolmates.
The DAMAC Owner did receive college degrees in Economics and Engineering, but after graduation, he formed a catering business that sold food to the United States Military during the Gulf Wars in the region. He learned a great deal about forming and running large companies, and he made some key contacts that would be of great help to him later in his career.
In the early 2000s, as per Alhayat, the United Arab Emirates (UAE) decided to allow foreign nationals to buy property in the Emirates and to live there. Sajwani immediately formed DAMAC Properties, Inc. and began to purchase land. He anticipated a real estate rush in the area and he certainly wished to take full advantage of the situation.
He also correctly judged that there would be many of the immigrants who would have the means to afford high-end, luxury accommodations, so he decided to build luxury apartments and resorts to meet their needs. He was a wonderful promoter and marketing person, which he enjoyed, and soon there was hardly anyone in the Emirates who had not heard of DAMAC and Sajwani.
One of his most effective taglines was, “A New Bently With Each New Luxury Apartment.” This was a promise made good and it worked. His first project, for example, was completely sold out prior to any construction commencing at all.
Today, Sajwani (@hussainsajwani) and his family are involved in real estate from the UAE and throughout the Middle East. They own properties in London and Paris and are expanding further into Saudi Arabia.